Ready to take your entrepreneurial journey to new heights?

Saturday, October 3, 2026

A FREE and transformative event, crafted exclusively for the ambitious Black women shaping Texas's business landscape.

Register for Event

Why Attend JUST’s Rise & Thrive 2026

The event is right for you if you want to.

Renew Your Vision

Expand Your Network

Networking Lunch

Foster Your Creativity

Celebrate Your Achievements

This Month's Focus: Visibility & Client Retention

Learn how to build the visibility and financial strategies that help you get seen, get funded, and keep the right customers.

Alysia Friday, President & CEO of Business Assets Enterprises, LP (BAE), has spent 25 years building and scaling a certified women-owned business — and works hands-on expanding access to capital and financial literacy for entrepreneurs across Central Texas.

Alysia Friday
President & CEO, Business Assets Enterprises, LP

Meet the JUST team

This program is your chance to move from stall to full acceleration with the support and resources you need to get ahead.

📆 Saturday, October 3, 2026 (6 - 7:15 PM)

Reserve Your Spot

Join Us to Rise, Lead, and Grow

📆 Saturday, October 3, 2026 (6 - 7:15 PM)

The Ark by Norris, 21402 Merchants Way, Katy, TX 77449

Clarity Backed by Expertise

Rise & Thrive 2026 by JUST is an extraordinary event designed exclusively for ambitious Black women who are shaping the business landscape of Texas.
JUST invests in ambitious Black and Brown Texas female entrepreneurs to close the racial wealth gap.
Based on trust, we have created a different way for women to get ahead both personally and professionally.
Our conference is being offered free this year.
JUST values the opportunity to engage with our clients and introduce our surrounding community through peer coaching and community.
While the event is offered free of charge, your RSVP helps us ensure that we can adequately prepare for the event by arranging sufficient seating, food & refreshments, and any other necessary accommodations.
While we encourage attendees to participate in the entire event for a comprehensive experience, we understand that this might not always be possible.
We can't wait to have you join us in whatever capacity works best for you.
Unfortunately, we do not have an online attendance option available for this event. We hope to have you join us for future events or activities.