A community that says ‘yes’ — even when banks say no.
Join thousands of Black and Brown women building businesses and generational wealth together. JUST combines microloans, peer accountability, and coaching — all in one community.
Together We Are Better
Entrepreneurship can sometimes feel like you're doing it alone. Unlock the power of a community of your peers to have by your side every step of the way.
It Started with Her Dream
Meet Vicky, a JUST entrepreneur on a journey to reinvent her life.
You Decide
Entrepreneurs like Vicky deserve access to money and support. That's why JUST built a program designed to say Yes 100% of the time that combines access to community, coaching, and capital.
Powered by the Community
Vicky wanted to grow her business alongside fellow entrepreneurs so she decided to become a JETA.
JETA (JUST Entrepreneur Trust Agents) are role models that self-organize their own business support group designed for accountability and growth. These groups gain access to JUST business loans and other resources.
12,200 +
visionary female entrepreneurs have received loans.
$22 million
invested in dreams
99 %
repayment rate achieved.
63 %
of JUST women have a savings fund.
Your Guide on the Side.
JUST backs our JETAs with coaching and a path to generational wealth. JUST's Community Director, Rashidah walks alongside Vicky.
Testimonials
-
![]()
"Working with JUST has been amazing! Being able to invest in my business and connect with like-minded entrepreneurs has helped me grow my business and achieve my goals."
Shandricka Davis, owner of Jazzy Chica and SiiS boutiques
-
![]()
"Today I'm a fully booked stylist. I have my own make up line and I am an educator for aspiring beauty practitioners."
Vicky Kelley, Owner Vicky Lynn Cosmetics
Blog
Our Vision is a just Texas
